Once your website has been built, it has to be hosted. Secure, reliable hosting is essential for a successful website To make it possible for your website to be seen by anyone anywhere in the world at any time of the day or night, it must be hosted on a computer that is connected to the internet 24 hours a day. This simply means that your site is “stored” on a server that is always connected to the internet and that whenever anyone requests it, they are directed to that server.

A few more pointers to consider to make your business e-mail as polished and professional as possible. (Part 1 is here .)Your English teacher was rightGrammar & spelling may bring back bad memories from high school but they are still important. Bad grammar and spelling can quickly create the impression that the writer is sloppy, careless, lazy, doesn’t pay attention to detail (or doesn’t care about it) or a host of other negative ideas. Definitely not the image you want to portray when you’re doing business.

A question I often get asked when it comes to e-mail marketing is:What is the basic difference between an e-mail newsletter/ mass mailing system and an auto responder? E-mail newsletters An e-mail newsletter / mass mailing program lets you send info - such as a newsletter, product update or educational info - at a certain time, like once a month. The info you send goes out to everyone on your list at once and they all get it at the same time. You create fresh content for each newsletter.

Two other common misconceptions about having a website are“I’m / my business is too small for a website” and “I’ve got enough work at the moment. I don’t want to do anymore advertising now because I won’t be able to cope with the work.”Websites aren’t about advertising, they are about building relationships. Good and lasting client relationships are essential for long term business success. A website gives your client a place to come back to, a place where they can tap into your valuable advice and expertise, a place to see what you have to offer, even when you’re not physically available or your shop is closed.A lot of small businesses have a constant battle between trying to reach enough people to make the business survive that month and keeping up with the work that does come in.

To do any kind of business via your website, you first need to get visitors to your site. There are a couple of ways to do this. Search engine traffic is one of these ways.Search engines are an important means of driving traffic to your website. But to get your share of this targeted traffic, you need to make sure your website is something the search engines like. To do this, you need a little background info on search engines, info like...What search engines do and what they wantHow does a search engine work?Meta tags and keywords

A few hints on how to drive traffic to your website...The only sounds in the room were the dull hum of the air-conditioner and the crackle of a page been turned here and there. Each seat at the long boardroom table was occupied by a serious looking person concentrating on a document in front of them - each seat that is except the one isolated and rather lonely one at the far end of the table.At last the chairman looked up, took off his glasses and played with them in between his fingers as he spoke to the senior staff assembled around the table.“Both men are excellent candidates for the job. They both have impressive credentials, are highly qualified and have a great deal of experience. However, we only have place for one, and today we need to decide on the right one. What we are looking for is someone with a little extra special something, something that cannot be found in the CVs front of you, something that sets this person ahead of the average, something which will enable them to help carry this business successfully into the future.”

Once your website has been built, it has to be hosted. Secure, reliable hosting is essential for a successful website To make it possible for your website to be seen by anyone anywhere in the world at any time of the day or night, it must be hosted on a computer that is connected to the internet 24 hours a day. This simply means that your site is “stored” on a server that is always connected to the internet and that whenever anyone requests it, they are directed to that server.

A few more pointers to consider to make your business e-mail as polished and professional as possible. (Part 1 is here .)Your English teacher was rightGrammar & spelling may bring back bad memories from high school but they are still important. Bad grammar and spelling can quickly create the impression that the writer is sloppy, careless, lazy, doesn’t pay attention to detail (or doesn’t care about it) or a host of other negative ideas. Definitely not the image you want to portray when you’re doing business.

A question I often get asked when it comes to e-mail marketing is:What is the basic difference between an e-mail newsletter/ mass mailing system and an auto responder? E-mail newsletters An e-mail newsletter / mass mailing program lets you send info - such as a newsletter, product update or educational info - at a certain time, like once a month. The info you send goes out to everyone on your list at once and they all get it at the same time. You create fresh content for each newsletter.

Two other common misconceptions about having a website are“I’m / my business is too small for a website” and “I’ve got enough work at the moment. I don’t want to do anymore advertising now because I won’t be able to cope with the work.”Websites aren’t about advertising, they are about building relationships. Good and lasting client relationships are essential for long term business success. A website gives your client a place to come back to, a place where they can tap into your valuable advice and expertise, a place to see what you have to offer, even when you’re not physically available or your shop is closed.A lot of small businesses have a constant battle between trying to reach enough people to make the business survive that month and keeping up with the work that does come in.

To do any kind of business via your website, you first need to get visitors to your site. There are a couple of ways to do this. Search engine traffic is one of these ways.Search engines are an important means of driving traffic to your website. But to get your share of this targeted traffic, you need to make sure your website is something the search engines like. To do this, you need a little background info on search engines, info like...What search engines do and what they wantHow does a search engine work?Meta tags and keywords

A few hints on how to drive traffic to your website...The only sounds in the room were the dull hum of the air-conditioner and the crackle of a page been turned here and there. Each seat at the long boardroom table was occupied by a serious looking person concentrating on a document in front of them - each seat that is except the one isolated and rather lonely one at the far end of the table.At last the chairman looked up, took off his glasses and played with them in between his fingers as he spoke to the senior staff assembled around the table.“Both men are excellent candidates for the job. They both have impressive credentials, are highly qualified and have a great deal of experience. However, we only have place for one, and today we need to decide on the right one. What we are looking for is someone with a little extra special something, something that cannot be found in the CVs front of you, something that sets this person ahead of the average, something which will enable them to help carry this business successfully into the future.”

Two other common misconceptions about having a website are“I’m / my business is too small for a website” and “I’ve got enough work at the moment. I don’t want to do anymore advertising now because I won’t be able to cope with the work.”Websites aren’t about advertising, they are about building relationships. Good and lasting client relationships are essential for long term business success. A website gives your client a place to come back to, a place where they can tap into your valuable advice and expertise, a place to see what you have to offer, even when you’re not physically available or your shop is closed.A lot of small businesses have a constant battle between trying to reach enough people to make the business survive that month and keeping up with the work that does come in.

Once your website has been built, it has to be hosted. Secure, reliable hosting is essential for a successful website To make it possible for your website to be seen by anyone anywhere in the world at any time of the day or night, it must be hosted on a computer that is connected to the internet 24 hours a day. This simply means that your site is “stored” on a server that is always connected to the internet and that whenever anyone requests it, they are directed to that server.

To do any kind of business via your website, you first need to get visitors to your site. There are a couple of ways to do this. Search engine traffic is one of these ways.Search engines are an important means of driving traffic to your website. But to get your share of this targeted traffic, you need to make sure your website is something the search engines like. To do this, you need a little background info on search engines, info like...What search engines do and what they wantHow does a search engine work?Meta tags and keywords

A few more pointers to consider to make your business e-mail as polished and professional as possible. (Part 1 is here .)Your English teacher was rightGrammar & spelling may bring back bad memories from high school but they are still important. Bad grammar and spelling can quickly create the impression that the writer is sloppy, careless, lazy, doesn’t pay attention to detail (or doesn’t care about it) or a host of other negative ideas. Definitely not the image you want to portray when you’re doing business.

A question I often get asked when it comes to e-mail marketing is:What is the basic difference between an e-mail newsletter/ mass mailing system and an auto responder? E-mail newsletters An e-mail newsletter / mass mailing program lets you send info - such as a newsletter, product update or educational info - at a certain time, like once a month. The info you send goes out to everyone on your list at once and they all get it at the same time. You create fresh content for each newsletter.

A few hints on how to drive traffic to your website...The only sounds in the room were the dull hum of the air-conditioner and the crackle of a page been turned here and there. Each seat at the long boardroom table was occupied by a serious looking person concentrating on a document in front of them - each seat that is except the one isolated and rather lonely one at the far end of the table.At last the chairman looked up, took off his glasses and played with them in between his fingers as he spoke to the senior staff assembled around the table.“Both men are excellent candidates for the job. They both have impressive credentials, are highly qualified and have a great deal of experience. However, we only have place for one, and today we need to decide on the right one. What we are looking for is someone with a little extra special something, something that cannot be found in the CVs front of you, something that sets this person ahead of the average, something which will enable them to help carry this business successfully into the future.”